The Where's Waldo Search is Back for July!

With the arrival of July, people in cities and towns across the country will head out on scavenger hunts to find Waldo during a month-long series of events spearheaded by their local independent booksellers. The stores are all participants in “Find Waldo Local,” a campaign sponsored by Candlewick Press and the American Booksellers Association that aims to spur local shopping while celebrating Waldo’s 25th anniversary.

For the promotion, announced by Candlewick in January, bookstores were asked to partner with 19 other independent businesses in their communities to widen the scavenger hunt and energize local establishments. The finishing touches are now being put on celebrations, and businesses are busy spreading the word throughout their communities.