Mastering Business for Strategic Communicators: Insights and Advice from the C-Suite of Leading Brands

Mastering Business for Strategic Communicators: Insights and Advice from the C-Suite of Leading Brands

Matthew W. Ragas (Editor), Ron Culp (Editor)
$110.99
Publication Date: November 14th, 2017
Publisher:
Emerald Publishing Limited
ISBN:
9781787145047
Pages:
320
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Description

Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

About the Author

Matthew W. Ragas, Ph.D. and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA, where they help develop the next generation of communications leaders. They are the co-authors of Business Essentials for Strategic Communicators.