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Digital Transformation: Build Your Organization's Future for the Innovation Age
Current price:
$28.00
Publication Date: December 19th, 2017
Publisher:
Bloomsbury Business
ISBN:
9781472940377
Pages:
264
Description
As with any large infrastructure project, the costs and risks involved in a major innovation program are significant, and how it is led and managed will directly determine its long-term success and sustainability. The secrets of successful digital transformation are usually tightly held by the organizations that achieved them; this new title unlocks the "how" of transformation through digital innovation.
Created from first-hand experiences in leading major innovation programs, supplemented by in-depth interviews with key industry players, each chapter is heavily evidenced with insider insights from the leaders and teams responsible for digital transformations around the world, including: IKEA, the UK Government, Royal Caribbean Cruises, Starbucks, KPMG, Direct Line, and the British Medical Association. Other companies interviewed include Hilton Hotels, Walgreens, Bank of Montreal, and Experian.
Written for professionals who recognize the need for innovation within their organizations but may need guidance on plotting out the roadmap, this book illustrates the processes and tactics that can be implemented in any innovation program. It doesn't just provide the guidance for leading digital change, it will arm readers with the evidence and inspiration needed to drive real innovation in their businesses.
Praise for Digital Transformation: Build Your Organization's Future for the Innovation Age
"Digital Transformation deftly outlines five stages, from constructing bridges to disseminating insights, for organizations to implement sustainable change. Herbert recognizes that the challenge is not the tools but the culture -- the vital ingredient for the digital shift from customer experience to back office systems." - Perry Hewitt, Vice President of Marketing, ITAHKA
"This book contains rarely found and rarely used common sense for the over hyped and jargon fuelled trend of digital transformation. Lindsay uses her experience and communications skills to provide clear guidance for this important element of business evolution in a well-structured logical format." - Paul Hoskins, Chairman, Precedent
"This book is the ‘Quora’ of Digital Transformation. Lindsay Herbert has done a superb job of outlining and answering so many questions that arise from Digital Transformation, both for business leaders and for consultants. In digital we need to question everything and look for the answer…luckily much of it is here." - Peter Abraham, Co-founder, Crank
"For once here is a practical and unbiased guide to corporate digital transformation. Lindsay has managed to pull together a great mix of evidence-based analysis and a clear roadmap to follow that in my experience actually works. I recommend any modern, serious business leader reads it." - Adam Freeman, Co-founder, Freeformers
"I was privileged to work with Lindsay and see her undoubted skills in action in live digital transformation projects, she was simply brilliant. And under the sub-headings of Bridge, Uncover, Iterate, Leverage and Disseminate she does a wonderful job on explaining how it should be done in today’s digital world. A great read." - Phil Jones, Founder and Organiser, Podge Events
"Lindsay’s clear-headed approach to digital transformation sweeps away the misconceptions and demystifies the jargon surrounding it. She provides hugely useful suggestions with the BUILD model and has delightfully counterintuitive advice, such as reigning in the urge for PR campaigns until you have actually delivered tangible change. Her insights will prove valuable to anyone on this challenging (and rewarding) journey." - Eva Appelbaum, Founder and Consulting Partner, The Arc Group; Ex-Head of Digital Transformation at the BBC
"Lindsay breaks down what can be intimidating concepts of digital transformation, but without understating its complexity and difficulty. She emphasizes the importance of fundamental mind shift – one that embraces change as a constant." - Mike Giresi, Chief Information Officer, Royal Caribbean Cruises
"Transforming your organisation can be a terrifying prospect, full of fear and stress. This book makes it into a thrilling one, full of hope and purpose." - Ben Hammersley, Futurist
"In today’s business world, there is nothing more essential and at the same time more confusing and intricate than the concept of Digital Transformation. With an astute and engaging style, Lindsay Herbert unravels one of the most important challenges for the futureproofing of organisations. An obliged reading for all executives." - William Confalonieri, Australia's first Chief Digital Officer
