The New Strategic Thinking

The New Strategic Thinking

Michel Robert
$52.00
This product is not returnable.
Publication Date: August 10th, 2005
Publisher:
McGraw-Hill Companies
ISBN:
9780071462242
Pages:
352
Usually Ships in 1 to 5 Days

Description

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

About the Author

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm in 15 countries with 60 partners that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals, including The Wall Street Journal. Robert is the author of The Power of Strategic Thinking, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II, and is credited with coining the term "strategic thinking."